FAST TRACK TO £50 MILLION

Testimonials

 

Based on his experiences in securing over £50 million of sponsorship, at all levels of international motorsport up to and including Formula 1, Brian Sims takes you behind the scenes of the glamorous, exciting, yet cut-throat world of global sports marketing.

From his very first sponsorship deal which launched his own racing career, to the multi-million Pound deals he secured on behalf of the Benetton Formula 1 team, with companies such as FedEx, Gillette and Marconi, Brian talks about the innovative ways that he structured these deals. He explains how he had to adapt his selling style to meet the changes in the way that businesses operate.

This is interspersed with entertaining anecdotes from his own career, initially as a highly successful salesman in the corporate world, before becoming a championship winning professional racing driver. He talks about his time spent as the manager of the South African F1 Grand Prix circuit at Kyalami and his experiences in establishing the MIA, a motorsport business organisation recently described as being the second most powerful motorsport industry association in the world.

Prior to his successful, high profile and influential career in international motorsport, (see "Driving Force" ) Brian Sims learnt his skills as a Rank Xerox saleman, before becoming the UK Sales Training Director for the global ITT Corporation. As such, he fully understands and appreciates the difficulties facing corporate sector sales personnel.

Brian makes an excellent sales-motivational speaker, relating his experiences acquiring sponsorship in the in the highly competitive world of international motorsport, where he became one of its most successful sales exponents.

Combining many of his amusing and interesting experiences in international motorsport with an insight into ways that the business side of Formula 1 functions, Brian is an excellent choice for entertaining and motivating audiences at a range of events:

   Sales Conferences

   Product Launches

   Training Seminars

   VIP Functions

   Corporate Hospitality Events

   Sports Functions

TESTIMONIALS:

"Superb speaker both in terms of content and presentation -very beneficial"

James Oldring

British Horseracing Board

"Brian's presentation was both extremely interesting and entertaining. He linked the commercial aspects of running a Formula 1 team with the business interests of our audience in a highly innovative and effective manner"

Isabell Majewsky

Director of CONNECT West Midlands

"This was an eye opener and provoked thoughts as to my own proposals. A very good opening speaker for the day."

Ben Gibson

Sales & Marketing Manager / Sandown Park Racecourse

"Brian kept an audience of our high-profile VIP business customers enthralled and entertained by talking about the ways in which the business side of Formula 1 operates."

Paul Evans

European marketing Director

FedEx

"I just wanted to thank you for being a key Speaker at the second Motorsport and Business Seminar hosted in Sao Paolo by the British Ambassador to Brazil. The feedback we have received from the Seminar has been constantly positive with particular praise for your presentation in the morning and afternoon."

Chris Aylett

C.E.O.

Motorsport Industry Association

"Brian has now been the Keynote Speaker at two of our Business Club events for corporate VIP's from the region. The way in which he took the audience behind the scenes of Formula 1 and talked about it as a business, not just a sport, was lapped up bu our guests. He really brought the subject to life for them in an entertaining way".

Carole Devonshire

Sales Director

Bath Spa Hotel